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The flapper style (known to the French as the ‘garçonne’ look) became very fashionable amongst young ladies. The cloche hat was broadly worn and sportswear became well-liked with each women and men, with designers like Jean Patou and Coco Chanel popularizing the sporty and athletic look. An outsider within Fashion & Online Shop news the French Court, Marie Antoinette relied on Bertin’s meticulous designs to assist her “fight her enemies with fashion”. And by the early nineteenth century, designers similar to Ann Margaret Lanchester and Mary Ann Bell had been increasing their businesses, and publishing their own designs in fashion magazines.