Jensten buys largest Coversure franchise in Midlands
Jensten Group has agreed to acquire Coversure Midlands, the largest franchise in the Coversure network, as the insurance broker continues to expand its regional footprint.
The transaction involves Coversure Midlands, which employs around 30 staff across two locations. One office is based in the Midlands, while the other sits in Kent. The business also operates two online quote-and-buy specialisms, Boxguard and Fastquote.
According to Jensten, the acquired team will benefit from greater scale and enhanced market access while retaining its local focus and online presence.
Third acquisition of the year for Jensten
The deal marks the third acquisition for Jensten this year, following the purchase of Coversure Dudley. The transaction was finalized on August 24, 2026.
The Coversure Midlands team will continue to serve existing clients under the current brand name, a standard practice for broker consolidations of this size. Local brokers often appreciate this continuity, as clients can reach the same offices and contacts without interruption to service. This stability is important when dealing with ongoing claims or policy renewals.
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Insurers frequently prefer this approach because it minimizes administrative overhead and ensures that client relationships remain intact during corporate transitions. By maintaining the existing brand and staff, the acquired operation can focus on delivering consistent service without the distractions often associated with major mergers. This method preserves the local reputation that the Midlands franchise has built over time.
Management believes that integrating these operations will create a stronger entity capable of offering more competitive products to the regional market. The expansion allows Jensten to strengthen its position in the Midlands and Kent, areas where demand for specialized insurance solutions is growing. Stakeholders view the move as a strategic step toward increasing market share in a competitive sector.
Industry analysts note that such acquisitions help larger firms capture niche expertise and loyal customer bases that might otherwise be difficult to penetrate. The focus on retaining local staff and brands suggests that Jensten prioritizes long-term stability over rapid integration. This approach aligns with broader trends in the insurance sector where maintaining client trust is a primary concern.
The integration of Coversure Midlands adds to Jensten’s growing portfolio, allowing the group to leverage the specific capabilities of Boxguard and Fastquote. These online platforms provide specialized quote-and-buy services, which complement the physical office locations in the Midlands and Kent. By combining these digital and physical assets, Jensten can offer a more full service range to its expanding client base.
