WhiteBridge AI Joins Mastercard for Digital Identity Protection
Long before a victim receives a call, text or email, the threat of a fraud scheme is already taking shape. Criminals compile personal data from public records, online platforms and data-broker services well in advance of contacting anyone. Most individuals are unaware of how widely their information is distributed across numerous databases, websites, social media channels and broker listings.
While any single piece of data holds little value, the aggregation of these bits supplies enough background for a malicious actor to craft highly believable phishing messages, identity-theft attempts and related scams. When these fragments are merged, they become powerful tools for deception. In the United States, fraudulent activity has surged nationwide, representing a significant rise of 37% compared with 2024, with seniors aged 60 and older filing 201,266 complaints with the FBI’s Internet Crime Complaint Center in 2025 and reporting roughly $7.7 billion in losses.
Fraud’s Impact on Seniors
The FBI’s figures highlight a critical vulnerability: older adults face disproportionate financial harm. Their younger relatives often play a key role in protecting them, as many seniors did not grow up with technology. Losing substantial sums at this age can be devastating, making proactive digital protection essential. The data reveals that scammers often exploit publicly available information such as addresses, family names, employers, and ages—details frequently found on social media profiles like Facebook. This accessibility allows fraudsters to craft highly personalized and believable deceptions, especially when targeting individuals caught off guard or unfamiliar with digital risks.
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Lithuanian tech company WhiteBridge AI has developed a solution focused on digital identity risks. Their platform, AntiBridge, helps users identify where personal information is exposed online and offers steps to mitigate threats. The company has been working on this issue in a broader context for some time, recently shifting its focus to a critical question: how much personal data is available online, and what can individuals do with that knowledge? What is more, WhiteBridge AI has also listed 1,200 broker sites, which is only the tip of the iceberg of databases holding personal information.
WhiteBridge AI’s Digital Identity Strategy
WhiteBridge AI’s technology aggregates public and social data to educate users about their digital footprint. However, the same capability that enables awareness also reveals potential vulnerabilities—scammers can exploit similar methods to craft targeted attacks. AntiBridge transforms this insight into protection, allowing individuals to see where their data has been exposed and how to reduce risks. The technology functions by creating a “safe space” for users to review their digital presence, offering a next-generation approach to online security that goes beyond traditional antivirus software by focusing on identity-specific risks.
“It is still important to understand that removing information cannot and will not cease every scam, identity theft attempt, phishing action, or data leak,” says Paulius Taraškevičius, CEO of WhiteBridge AI. “Reducing information, at the core of the action, means removing some of the available material, preventing a person with bad intentions from a very personal and believable approach,” says Paulius Tara. The platform identifies where data like addresses or family details appear online, enabling proactive removal requests. This process reduces the likelihood of scammers leveraging such information for targeted attacks, addressing the core issue of exposed personal information through a centralized view of users’ digital footprints.
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On August 26th, Mastercard Lighthouse announced WhiteBridge AI as one of five Nordic and Baltic impact-tech companies selected for the MASSIV Fall 2026 program. The cohort includes support from institutions like Swedbank, UNDP, Danske Bank, and Nets/Nexi, with more than 270 investors and corporate partners in the Lighthouse ecosystem.
Partnership and Global Expansion
Mastercard Lighthouse’s MASSIV Fall 2026 program connects startups with a vast network of financial institutions and development organizations. WhiteBridge AI joins other Nordic and Baltic impact-tech firms in receiving mentorship from entities like UNDP and Swedbank. Participants gain access to a partnership and advisory ecosystem, accelerating WhiteBridge AI’s growth beyond regional markets.
Digital Identity as a Security Priority
WhiteBridge AI envisions global adoption through strategic alliances, partnering with financial institutions and tech ecosystems to broaden AntiBridge’s reach. This approach aligns with the belief that digital identity protection is a growing necessity, not a niche concern.
